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How to use Youtube to do SEO Keyword Research

If you are looking for keywords for your blog posts or website content, you need to get used to looking everywhere.

I look tons of places for keyword ideas. The place I want to talk to you about today is YouTube.

You might think of researching for YouTube tags on YouTube, but you can also use these as keywords for your regular blog posts.

how to use youtube for free keyword research

Here’s how to use YouTube for keyword research

The idea in my method is that you are going to find successful videos and copy their keywords.

First, you will need to identify a video that you want to find out what keywords they are using. I usually search my keyword in the YouTube search bar and see what pops up first. You can also Google your keyword and select the top videos on Google.

how to use youtube search bar for keyword research

Pause while you are searching in the YouTube or Google search bar. You are getting a list of most popular keywords already! Take note of these and then press enter.

how to use view page source to see tags in a youtube video

Once you get to the video, right click anywhere on the page and select View Page Source.

view page source in youtube

You are going to get a really scary page of code. Don’t freak out. Do a CONTROL-F to search the page for the phrase “keywords”

how to find keywords for a youtube video

You will find the section of code that lists the tags used in this video, in quotes. Write them all down.

Repeat this several times to develop a healthy keyword list.

Some of these keywords will be relevant to your post and some will not.

Don’t try to include keywords that aren’t relevant to your content. That’s keyword stuffing and Google is smarter than that.

But, some of these keywords might inspire a new section for your post.

Once you get these keywords, what do you do with them?

You might want to use them for titles of your post, keywords within your posts, sub headings within your post, or FAQs at the end of your post.

Here’s how to use keywords to create strategic content using content trees.

how to use youtube for free keyword research
Yield: 1 great keyword list

How to do keyword research with YouTube

Active Time: 5 minutes
Total Time: 5 minutes
Difficulty: Easy
Estimated Cost: $0-10

Youtube is a great place to catch a new video, but it is also an amazing free keyword research tool. Here's how to find video tags in YouTube.


  • Notepad or my Youtube keyword research workbook


  • Computer with internet access


  1. Find a video you want to research by typing in your keyword on Google or YouTube
  2. Right click anywhere on the page and select View Page Source
  3. Do a Control-F to search for the word "keywords"
  4. What follows is the list of keywords. Write these down.
  5. Repeat for several videos.
  6. Look through the list and narrow down to keywords that are actually relevant to your content.

Did you make this project?

Please leave a comment on the blog or share a photo on Pinterest

Want more help getting started with keyword research?

Sign up for my Simple SEO Keyword Research Course!

Like this post? Check out my post on how to use Pinterest for keyword research!

Here are all of my favorite free keyword research tools!

Do you use YouTube in any other ways for keyword research?

Looking for something?

We’ve been doing this since 2012 so we have a LOT of blog posts! Search stuff like: Ceiling Projects | DIY Plant Stands | Thrift Flips

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