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How to use Pinterest to do SEO keyword research

Looking for a free tool to do keyword research? Don’t overlook Pinterest as an excellent option!

Pinterest is where tons of people go for inspiration – and I am the same. However, I also use Pinterest for inspiration for what blog posts to write next or for what keywords to target for a blog post that I am already writing.

how to use pinterest for free keyword research

Here’s how to use Pinterest for keyword research

I use Pinterest for keyword research in 3 ways. Two are SUPER simple and one is more intermediate, but all are FREE and easy to do.

Keyword research with Pinterest search bar pop ups

Search bar pop ups

Head over to Pinterest and start typing in the search bar.

You will see that Pinterest offers you the top 5 suggested keywords starting with whatever you have typed.

DO NOT press enter. Just write down things that pop up below the search bar!

In my example, I would type “plywood”, “countertop” and “plywood countertop” to get some keyword ideas.

Keyword research with Pinterest search bar boxes

Search bar boxes

Now, press enter! You are going to see pin results, but above that, there will be a long horizontal line of boxes.

These are keywords that are often searched alongside your keyword.

You might want to include them in your keyword, title, subheadings, or FAQs of your blog post.

Or, use these ideas to build out some content trees!

Keyword research with Pinterest ad manager extend your reach

Extend your reach

This third tools for using Pinterest for keyword research is a little more hidden, but still super valuable (and easy and free!)

To get to the “extend your reach” page, you will need to go like you are going to create an ad.

Ads –> Create an Ad

You can set up the ad if you plan to use an ad, or just hit CONTINUE.

On the “Add More Details” page, scroll down until you get to “Keywords”

Under “Extend your reach” type in your keyword. Warning – you will need to err on the side of broad here as specific keywords don’t get results.

This is a great place to find related keywords and their monthly search volumes.

As you can see, Pinterest can be an extremely valuable keyword research tool.

Once you find all those keywords, you’ll want to put them to use. Here’s how to use keywords to create strategic content using content trees.

Try it out and let me know how it goes!

how to use pinterest for free keyword research
Yield: 1 awesome keyword

How to use Pinterest to do keyword research

Active Time: 5 minutes
Total Time: 5 minutes
Difficulty: Easy
Estimated Cost: $0-10

Looking for a free keyword research too? Pinterest is underutilized. Here is exactly how I use it for SEO keyword research.


  • Notepad and pen or online note taker


  • Computer with internet access


  1. Search bar pop ups
  2. Search bar boxes
  3. Extend your reach in Ad Setup

Did you make this project?

Please leave a comment on the blog or share a photo on Pinterest

Want more help getting started with keyword research?

Sign up for my Simple SEO Keyword Research Course!

Like this post? Check out my post on how to use YouTube for keyword research!

Here are all of my favorite free keyword research tools!

Is there another way to do keyword research with Pinterest that you use and love?

Looking for something?

We’ve been doing this since 2012 so we have a LOT of blog posts!
Search stuff like: Ceiling Projects | DIY Plant Stands | Thrift Flips

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