I know that many of my readers are bloggers themselves. If you are, then this post is for you. I know that many bloggers have made goals to increase their blogging income in 2016. A great way to do that is by working with brands on sponsored posts.
I was recently sent a free copy of Influencer Marketing for Dummies. The book is actually written to brands to help teach them better ways to market themselves through pairing up with bloggers and social media influencers. However, many blogs are brands themselves and it includes many tips for bloggers looking to increase their power and influence over these markets and to appeal to brands.
Here are some of my favorite points from the book:
I never really thought about or realized that women make the majority of shopping and purchasing decisions for a household. So, it makes sense that brands would want to reach out to female customers via female voices. Women are also more likely to get in on trends. So, bloggers who are or appeal to women are great for building brands. Girl power!
Even if you are a small blog, you can easily work with small companies that have a very specific audience that you capture and speak to well.
It’s important to have specific and personalized pitches when promoting or even reaching out to brands. Understanding and addressing your target audience is crucial and this book does a great job of explaining that.
This book lists a variety of blog categories and editorial content types that would pair well with it. For example, home bloggers might share a DIY tutorial featuring a product, a vignette incorporating the product into their home, or a story about how the product has been used by or effected their family.
I love that the book contains very specific examples of bloggers and campaigns that have been successful, including analytics and financial data.
I am really excited to be giving away a copy of the book below! Please enter to win using the below widget.
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
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